Wednesday, September 10, 2014

What is 'Green Design'?


image from connect.innovateuk.org

What is green design?

Green design, eco-design, and sustainable design are the terms that describe the area of design that eliminates the negative impact a product design can make on the environment. A green design is a building plan that intentionally makes use of natural materials, according to BusinessDictionary.com. A lot of times, the goal of green design is to minimize the use of non-recyclable materials and replace them with natural resources that are reusable and safe to environment.

Professor Jonathan Chapman of the University of Brighton, UK described in his book, Emotionally Durable Design: Objects, Experiences & Empathy that emotionally durable design reduces the consumption and waste of natural resources by increasing the resilience of relationships established between consumers and products.

There are several different design fields that use this theory to increase the ‘emotional durability’ and protect environment.


  •      Eco fashion
  •      Sustainable architecture
  •      Sustainable landscape
  •      Sustainable graphic design
  •      Sustainable packaging design
  •      Disposable products

The use of alternative energy is a big part of the green design too. These are some of the examples.


  •          Solar powered lantern
  •      Water powered cell phone charger
  •      Wind powered fan


In this blog, I would like to share some of the examples of green design to show how they look, how they work and how they can impact the environment around us… because we love our planet so much!